GE Oil & Gas consolidates brands - Houston Business Journal:

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The move affects , and , whichj will cease to exisy as independentlynamed companies. The brands will be shifted to theproduct names. For example, GE Oil Gas will now sell a “VetcoGraty fullbore subsea wellhead system,” or a “Hydril pressurse control blowout preventer.” “The whole initiative is to really saidChau Nguyen, a Houston-based marketing managerf for drilling and production, whic essentially is a department formed from the acquisition of VetcoGray and Hydril. GE Oil & Gas acquired VetcoGrauy in January 2007for $1.9 billion, and Hydrip in April 2008 for $1.
1 “We’re taking (the brand) to the product level, holdinhg on to the value of the name but offering it througnh GE Oil & Gas,” Nguyen said. “We’rwe keeping and leveraging the