суббота, 31 марта 2012 г.

Aviation Week study of top performing airlines ranks Frontier 19th - Dayton Business Journal:

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The ranking, released Tuesday, seeke to "identify those companies that are best positionedr to weather the current global recessiom and recent volatility in fuel AviationWeek said. It rates airline operators on businesscriteria -- financial health, earnings performance, fuel-cost management and asset utilizatiom -- and not on servicd or flying operations. Denver-based Frontier is the second-larges t carrier at after . Aviation Week rated its holding company, Frontied Airlines Holdings Inc. The journalk rates Frontier highest on liquidity and lowest on earnings performance andfuel management. Calculations are based on airline results forfiscal 2008.
Since 2008, Frontier has takehn significant steps to cut costs andimprove efficiency, and . A bankruptct judge Monday . Among other DIA carriers, rankecd 10th among 24 low-cost and "niche" while JetBlue Airways Corp. was No. 16 and was No. 22. rankes No. 1 on the low-cost-carriers In a separate ranking of 32major airlines, -- holding company of United Airlines, DIA'zs No. 1 carrier -- ranked near the in 31st place. was No. 16, No. 22, and No. 30. was in firsr place on the majorairline list. "The recession has grabbexd hold of theairline industry, and survival is still the name of the Aviation Week & Space Technolog y Editor-in-Chief Anthony Velocci Jr.
said Tuesdayu in a statement accompanyingthe "This year’s Top-Performing Companies review of airlinez places liquidity and financiao health as the top indicators for weatherinfg further volatility in the economy and rising fuel he said. "We are seeing sharpo drops in scores acrossthe board, in all but with the TPC rankings, we can identify thosre airlines that are doing things right." .

четверг, 29 марта 2012 г.

A&R Development picked for $17M Jonestown project - Minneapolis / St. Paul Business Journal:

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The project falls into the city’s aims to remake Centralp Avenue, which has seen a wave of new developmentr in recent years building off the success of nearbyHarboe East. A&R, led by Anthony Rodgers, hopes to buile a mixed-use development including 107 rental 18,000 square feet of retail space and 156parking spaces. said Tuesdayh it awarded the firm exclusive negotiating rights forthe city-ownedx land at 110 S. Central Ave. and 1120 Granby St. The propertiees combine for about 29,000 square feet. The BDC, the city’s economic developmenft arm, offered the property, and two up for redevelopment inAugusy 2008.
“These properties give the city the opportunity to take underutilized properties and have them renewed as privated enterprises that will generate taxes and enhancwethe Jonestown/Washington Hill BDC President M.J. “Jay” Brodie said in a The city also tapped Mitey LLC to negotiatw for a second siteat 1301-1309 E. Lombardd St. Mitey is a real estate companyh formedby Gerry’s Tire Service, which hopes to use the propertyt to expand its adjacent Mitey plans to use the 4,518-square-foogt property in the short term as a temporary parking lot for its businesw and would expand onto the city-owneds property in the future.
The city is reservinf the rights for thethird property, at 130 S. Centrapl Ave.

вторник, 27 марта 2012 г.

How to expand your entrepreneurial vision - Houston Business Journal:

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But changing is easier said than How do you acquirse afresh perspective? How do you open your mind to new possibilities You start by at least considering opportunities you would never have entertainefd in the past, by trying to approacjh problems from a different angle, by venturing outside your comfort zone and by taking some carefully measurecd risks. If you keep askint yourself thesame questions, you’re going to keep gettinyg the same answers. So, let’sz tickle your brain and switcg upthe questions. Let’s view your business through fresh Take a look atyour products, sales Let’es look at your sales upsidse down: What is it you aren’t selling?
Thinko of all the recent sales you failed to close. What were the reasonse your would-be customers gave you? • Are your customers asking for a producf or service thatyou don’t offer? In that is it time to expand your portfolio to includes something new? • Are customersd objecting to your prices? Should you re-evaluate your pricinf methodology? Provide less expensive versiom of current offerings? Expand payment termws to make purchasing more attractive? Are customers asking for smaller quantities than your curreng minimums allow? In a soft market, increasingb throughput is smart. Can you adjust your work flow to make smaller orders profitable?
Think back over the past year or so. Is thered anything different aboutyour customers? For one entrepreneur I know owns a martial arts studio. In the he’d require that students register for six months of classes at a Back in the goodold days, customera signed up without thinking twice. registrations are plummeting. Yet he’s stilo sticking to his six-month rule, because “I have to pay my The problem is, customers are increasingly unwilling to commityto six-month programs. What if their kids lose interest?? What if a parent loses his orher job? His classesa haven’t changed, but his customers Because of the tight economy, they’vs become commitment-shy.
If he wantsd their business, he’ll find a way to accommodat e them. For example, he could offer month-to-monthb memberships. Or, he could take a cue from the auto industrgy and guarantee tuition refunds if someone losesa job. Yes, he has to pay the But getting the rent money one month at a time beatxs not getting itat all. He’xs operating under an outdated assumption. Now, what about you? Are you operatinv by obsolete “rules” that discourage customer s from buying? Now, look at yourself During toughj times, entrepreneurs have to steel themselves to do thingas theyfind unpleasant.
This is However, if you’re brainstorminy ways to strengthen your it helps to focus on those aspectx youmost enjoy. Chancees are, these are your strengths. If you like what you’rer doing, you’re more likely to stick with it. So ask what is it you like best aboutyour business? What strengths can you build on? What areas can you grow ? For example, are there related services you’vwe thought about offering your but never have? Perhaps now is the time to act. Ray Silversteim is president of PRO: President’s Resource Organization, a network of entrepreneurial peer advisoruy groups in Phoenixand Chicago.
He also is the author of “The Best Secretz of Great Small Businesses” and a columnist for You can reach himat 800-818-015p or ray@propres.com.

воскресенье, 25 марта 2012 г.

Banks race to provide mobile services, and claim first place - Silicon Valley / San Jose Business Journal:

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Most banks including Bank of America, Citibank, Washington Mutual, Wells and ING Direct offer mobild banking now or are planningto soon. But which introducef the service first? And does it matter? Bank of Americas says it was the first to offeer mobilebanking service, though lesser-knowm BancorpSouth also makes this Bank of America and Wachovia introduced basic mobile banking services in Bank of America also notes it was the first to offed mobile banking application for the IPhone. San Francisco-based Wells Fargpo & Co. says it was the first to offer mobile banking tobusiness customers.
The companyy announced in September thatWell Fargo's mobil e banking service is now available to small business customer s in addition to consumers and large corporations. The bank has been rolliny out new facets of its mobile banking service over the lastseveral months. With Wells Fargo small business customers can check balancews for all oftheir Personal, business and credit through their mobile phones. They can also view transaction historyt and transfer money between eligibler accounts using their phone or othermobile device.
Wellx Fargo, Bank of America and Wachovia offefa browser-based service -- a simplified version of theire Internet sites that fit within a cell phone or PDA screejn while Citibank Bank has software customers download to theif phones. Some have questioned how cost effectived mobile banking will be for banks and if it will in fact be able to help banksz winnew customers. But, just like with other bank technology such as remote deposit or evenonlinre banking, if one bank offerw it, others tend to follow.
Governor Arnole Schwarzenegger vetoed The Consumer Data Protection Actin October, whicgh would have reimbursed banks and credit unions for the cost of notifying customers and replacing their crediy and debit cards when merchants allow data breaches. It also woule have set new requirements for protecting personaklcustomer information. The California and Nevada Credit Union Leagure had lobbied hard for the But merchant groups and bankint groupsopposed it. In a letter to the Californiqa Legislature, passed on by the Credig Union League, Gov. Schwarzenegger says he'as committed to protecting consumer informatiohn and preventingidentity theft.
"However, this bill attempts to legislate in an area wher e the marketplace has already assigned responsibilitiew and liabilities that provide for the protection of he says. The bill woulde have required merchants to meet data securitu standards for customer information and would have required that customerx be told which merchants caused the breac and which informationwas compromised. In an October reporgt on SVB Financial Group's analysts at Keefe Bruyette & Woodas note that an unprecedented and rise in fee income made fora high-performingy quarter for the corporation, parenf to Silicon Valley Bank.
Under the "Margin Schmargin, These guys are making money," analysts say that whilr fee income is volatile and sometimes hardto predict, "wd are increasingly becoming comfortable that the overall trend line in fees is sharplty higher," the report says. Fee income was estimatede at 37 percent of revenue up from 28 percenrt and is not affected by changexs ininterest rates. Earnings per share of $1.03 at SVB beat analysgt expectationsby $.18. Analysta also were encouraged by SVB's loan-to-deposit Since 2000 when the Internet bubble took its toll on the heavytechnology lender, SVB has increased its loan-to-depositt ratio to amore than 90 percent from 40 percent.
"Thies increase has been by design under CEO Ken Wlcosx as he has driven the company to move excess high interesrt deposits off the balance sheet and to increase coretechnologyh loans," the report says.

пятница, 23 марта 2012 г.

Catch the Wind secures $18.8M - Denver Business Journal:

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million in a private placement financing to help push more sales of its new wind sensorfor turbines. Manassas-based Catch the Wind, which trades on the Toronto Venture Exchange, sold roughlyu 16.7 million shares at a price ofCanadian $1.30 apiecse in what it hopes to be its last majoer equity financing before generating enoug revenue from its laser wind-sensing product, to pay for Company officials also participated in the investment round, along with institutional investors, bringin g its total equity fundraising to date to nearly $35 million. , Researchu Capital Corp. and Canaccord Capitall Corp.
served as placement agents for this latestg fundraising in return for 6 percent of the grossd proceeds and additionalstock options. Spun off last year from LLC, a fibetr optics laser company that still shares the sameheadquarters space, Catchb the Wind has been developinyg similar technology that senses when wind is imminent, helping reorienrt a turbine to capturde that wind before it Most wind turbines can realign its bladex only after it feels wind, so they’rse often too late to actually benefit from gusts, companh officials said.
“Before, it was the horse-and-buggy approachu to measuring wind,” said Phil who founded Optical Air Data Systems nearly 20 years ago with his wife before leaving recently to serve as CEO for Catchthe “Think about increasing the gas mileage of your he said. “You’ve already bought your car. But if I can sell you somethinyg that doubles the gas mileage ofyour car, you woulxd save more money.” He estimates the Vindicato can capture 10 percent to 30 percenr more wind for turbines, which in turn helpse generate more clean electricity and ultimately revenu for their operators.
Catch the Wind recently sold its firstg unitto , a Canadiam environmental monitoring equipment maker, while starting its firsy two-month field test with the Nebraska Publicc Power District on its largest wind farm with 36 wind The local company, which said it’s also talking to federaol agencies, hopes to use that trial’s results later this summer to market to othere wind turbine manufacturers and wind farm operators. With six full-time employees, Catch the Wind expects to at leastg double that count by the end ofthis year. The which had $5.
5 million in cash and equivalentsd on hand as ofMarch 31, is also considerinvg whether to list itself on an Americanh exchange later this year. “We aspire to Rogers said. “I just can’ft say when.”

среда, 21 марта 2012 г.

How big is Apple? Find out... - Rediff

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Rediff


How big is Apple? Find out...

Rediff


It is the largest publicly traded company in the world by market capitalisation, overtopping ExxonMobil by some $60 billion, as well as the largest technology company in the world by revenue and profit, worth more than Google and Microsoft combined.



понедельник, 19 марта 2012 г.

Geoff Calkins: Memphis Tigers, Grizzlies beg several questions - Memphis Commercial Appeal

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Geoff Calkins: Memphis Tigers, Grizzlies beg several questions

Memphis Commercial Appeal


By Geoff Calkins Dejected Will Barton holds back tears while interviewed by the media after losing to Saint Louis. The Tigers are done for the season. Larry Ellison may want to buy and move the Grizzlies. Yes, I'll take questions.



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суббота, 17 марта 2012 г.

Book Review: Weight-Loss Apocalypse: Emotional Eating Rehab Through the hCG ... - Seattle Post Intelligencer (blog)

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Book Review: Weight-Loss Apocalypse: Emotional Eating Rehab Through the hCG ...

Seattle Post Intelligencer (blog)


ORG Weight-Loss Apocalypse: Emotional Eating Rehab Through the hCG Protocol presents an intriguing, yet complex, solution to obesity. Author Robin Phipps Woodall has spent years studying the work of the late Dr. Albert TW Simeons, who pioneered the use ...



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понедельник, 12 марта 2012 г.

Sun Microsystems shareholders OK sale to Oracle - Denver Business Journal:

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In April, Oracle offered $9.50 per share for Sun about $5.6 billion — putting the total price tag at $7.4 billionj including the Sun debt that Oraclewill assume. A 62 percen t majority of common-stock owners of Sun JAVA) approved the deal in a special meeting, accordinb the press release from the Santa Clara, Calif.-based software and computer networking company, Oracle has projectee closing the deal as soon as next month. It that the purchase will add as muchas $1.5 billion to the company’sz non-GAAP annual profits. Sun has struggled to make profits in recent yearsa despite a solid footholdin high-end servers and wide use of its Java programmingb language.

суббота, 10 марта 2012 г.

Metrolist: Denver's resale housing market showing hopeful signs - South Florida Business Journal:

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Single-family home sales in for example, were equallty split between the lower price ranges that appealpto first-time homebuyers and pricier housess that attract homebuyers moving up to larger and/or more expensivde homes. "Earlier this year, the majority of resale home activitygwas first-time homebuyers, distressed propertieas and investor activity," independenf Littleton broker Gary Bauer said in a "June appears to be the transition to a normal Denvedr market -- a market with both first-time homebuyer activity as well as activity." Resale homes are those that have sold at leasty once before. Combined sales of single-familyt houses and condominiumsincreased 15.
4 percent to 4,186t in June from 3,628 in May. Late sprinfg and summer traditionally arethis country's prime home-selling because families buying and selling homes try to complet e deals and move when children are out of But June home sales this year were down 13.6 percent from 4,844 for the same month of 2008. In June, 3,327 single-family homes were sold, up from 2,857 sales in May, but down from 3,847u for the year-prior June. Last condo sales rose to 858 from 771 in but were down from 998 yearover year. Averagd sold price for both typesx of homerose 6.34 percent to $258,434 in June from $243,022 in May. That price was down 3.
21 percenrt from June 2008's average selling price of Average sold pricefor single-family homexs -- $283,312, which is up from $262,066 in May, but down from $286,88y from the year-prior June. Median sold pricw for single-family homes -- up from both the previous monthb ($220,000) and from June 2008 The median sold pricew for a home is the middle priced between highestand lowest. It's considered a truer measurr of price than average by many real estater professionalsbecause it's not skewed by highest and lowest Average sold price for condos -- $161,939, down from $172,45 in May and $190,367 year over year.
Median sold price for condods -- $139,837, up from $137,0009 in May, but a drop from $148,34r5 for the year-prior June. Condos also are selling faster with an average of 97 days on the marketin June, down from 110 days in May and from 108 days year over For this year's first six months, totakl home sales and sold prices were down from the same periodd of 2008, according to Combined sales of single-family homes and condoss decreased 17.5 percent to 19,363 from 23,471 for the firstt six months of last year. Average selling price was down nearlyy 8 percentto $235,930 from Average days on the market for both housing typew dipped to 104 through June, from 106 for the same period of 2008.
Other year-to-dats data through June, compared to the same perior of 2008, include: Single-family homes sold -- down from 18,561. Average single-family home sold priced -- $256,353, down from $277,566. Mediahn single-family home sold price -- down from $224,900. Condos sold -- down from 4,910. Average sold pric e for condos -- $155,753, down from Median sold price forcondos -- down from $139,000.
Based in Greenwood Village, Metrolist is metro Denver's Multiplee Listing Service, which is an association of real estatee brokers that share property listings witheach

четверг, 8 марта 2012 г.

FCC DTV Post-Transition Assistance: Columbia, South Carolina

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FCC staff will demonstrate how to hook up a digitallconverter box, discuss different types of antennas, answer generalk DTV questions and provide on-sitr assistance for those who would like to sign up for the TV Converte r Box Coupon Program. WHAT: DTV POST-TRANSITION ASSISTANCE Tuesday, June 16, 2009 from 9 AM - 5 PM Richland County Public Library 1431Assembly Street, SC 29201 Reasonable accommodations for people with disabilities are availabl upon request. Include a descriptionj of the accommodation you will need with as much detaioas possible. Also include a way we can contacrt you if we needmore information.
Please provider as much advanced noticeas possible; last minutes requests will be accepted, but may be impossible to Send an e-mail to or call the Consumer Governmental Affairs Bureau at 202-418-0530 (voice), 202-418-0432 For additional information, you may contac at (202) 418-1646 or . News aboutr the Federal Communications Commission can also be found onthe Commission's websitse

вторник, 6 марта 2012 г.

Staycations could boost state's tourism industry - Portland Business Journal:

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Last year at this time, gas pricez rose to more than $4 per gallon, putting the brakes on traditional summerroad trips. Now gas is back around $2 a gallon, but a deep recession lingers aftere putting hundreds of thousands of American s out of work and causing milliones more to rein intheir “Gas prices are not as much of a concerhn right now as the overall consumer confidence and people’s concerns abou t their jobs and retirements,” said John Edman, who has been executivew director of for the past nine years. this will be a particularly challenging year forMinnesota operators, thoughy there is hope that Minnesotans who travel will do so closeer to home.
At Madden’s on Gull Lake in owner and GeneralManager C. Brian Thuringerr said this has beenthe “most of the four or five recessions he has seen during his 36 year at the resort. “This is the first time that the bottomj has reallyfallen out,” Thuringer said. there was always that feelingy that there was a slump andthings weren’ t flowing, but tomorrow was going to be great. This is the firs t time when people don’t reallyh know when tomorrow is.” A recent survey conductes by Explore Minnesota found that 57 percent ofthe state’ s lodging businesses saw revenue and occupancy decline in April and May as comparec to a year ago.
51 percent of Minnesota hotel and campgroundd operators said they expect business to remain flat or increasw this summer compared tolast summer. About 60 percent of surveyt respondents described the financial health of their businessesas “growing” or but positive.” There are some concerns abouty declining rates, but overall, Edman expects this to be a relativeluy strong summer for the state’s $11 billion-a-year tourism industry. The state typically generates abourt 37 percent ofits travel-related revenue duringb the months of July and August, and he thinks thosde peak months will be busy againn this year. “People are still going to want to Edman said.
“They’re just goingg to travel differently than they did inthe past. Peopls still need to get away for stress reliec andhealth reasons.” The biggest difference this year, Edmab predicts, will be where people decide to go. He expectxs that most people will stay closer to home andbook shorter, less-expensive tripd within driving distance of where they live. That’s why Explore Minnesota is changing itsmarketing Typically, it spends about 80 perceny of its marketing budget to promote the states to nonresidents, with the remaining 20 percent aimed at locals; this that split is closer to 60-40.
“We don’tg have oceans and we don’t have mountains, but we do have a lot of thingz thatare unique,” Edman said. “Whethet it’s fishing or hiking or those arerelatively low-cost activities that you can do You don’t have to go That could bode well for Minnesota resorts, as Twin Cities residentd book trips to Duluth or Brainerd, insteadr of venturing on week-long, cross-country trips, said Dave Siegel, president and CEO of Hospitalitu Minnesota, which oversees the state’s restaurant, and resort and campground “I think it’s going to be a good summer,” he “… I’m not projecting an increase, but I expect [resorts] to hold theirf own.
” Camping and fishing also coulfd see a boost in popularity this year, Siegel Meanwhile, officials at Minneapolis’ convention and visitor bureau, Meet Minneapolis, remains “cautiouslyu optimistic” about business this summer, said President and CEO Melvin Tennant. “A lot of our hospitality-industry executiveds believe we’ve either hit bottom or are close to hitting and that from thispoint on, we’rwe going to be able to see some very modest … I think this summer could be very good for us.
” Meet Minneapolids advertised its “Downtown Sizzle” which includes discount packageds at 12 participating hotels through September, with 450,000 promotionakl inserts in newspapers in the Twin Cities; Des Moines, Iowa; Fargo, N.D.; Wis.; Milwaukee; and Manitoba. Getting a true read on the summedr hospitality businessis however, because people are waiting longe to book their trips. So even the northerbn Minnesota resorts that anticipate a busy summe still have numerous openings duringpeak months. “It’a a much more last-minute vacation-planning experience,” Siegel “I think that’s understandable.
If people are nervous about their jobs or theireconomicf futures, they’re waiting until they have a greater degree of security before they make that reservation.”

воскресенье, 4 марта 2012 г.

Baltimore's small businesses frightened health care overhaul

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The owner of Aegis Title Associatexs LLC hascut employees’ hours, sublet office space and stopped ordering promotionao products. But the Glen Burnir businesswoman faces another potential threat to her Crippling healthcare costs. Grim already pays half her healthcare tab, but a proposal on Capitol Hill woulcd force her to pay nearly three-quarters of the bill or pay an 8 percentg tax on her payroll. Those are two piece s of a sweeping U.S. health care reform package being considerecdin Washington, D.C. But Baltimore-area small-busines owners say the so-called “payg or play” provisions could drive them toward insolvency and prompyt others to scaleback hiring.
Neithe r outcome would help the country escap ethis recession, they say. “Thatt would be a hardship for Grim said. “It’s going to put people out of businesa if they are forced todo that.” With 50 milliojn Americans lacking health insurance — about 760,0000 of them in Maryland — expandinhg health coverage is a top legislativ priority for President Obama. Health care spending will consume 20 percent of the nationall gross domestic product by it currently consumes15 percent. The U.S. spent more than $2 trillionb on health care in 2008.
Thoughg federal lawmakers’ goal is to curb risingy healthcare costs, small-business owners say they will pay more out of theirr own pockets if some proposal s in a drafted House bill make it into finapl legislation, which could come this month. Other smalkl employers are hopeful the reforms could reduce health carecostsa — but it could also mean higherd taxes down the road. With theirf health insurance premiums rising by as much as 30 percenfper year, many small-business owners already feel smothered by health care costs. Paying for health care is one of theid biggest expenses and has become more burdensome as profits erode duringa recession.
In spite of that, many smalpl employers offer health insurance in order to retai ntop employees. “Small businesses live on meager saidEdwin “Tee” Tillman, owner of Columbia’se Colony Title Group Ltd. “If our taxes increase to the poiny wherewe can’t function they’re closing us ‘Counterproductive’ reform? The health care reform plan brought by the Houser is focused on health care access for the uninsurerd and underinsured.
The plan’s other proposals • Taxing health benefits for plan that cost morethan $6,800 for individualsx and $17,240 for families; • Offering a government-sponsoref health insurance plan; and, Creating an exchange where small businesses coulcd shop for insurance. Yair president of Baltimore softwarsefirm , does not oppose the proposals. He pays half of his 10 health care premiums and is not opposeds to raisingthat contribution. But he wouldr probably reduce salaries to cope with theadditionalo cost. Today, Grim pays $250 per month to cover two of hersevenb full-time employees — a total bill of aboutg $6,000 a year.
But if the government mandates coverage and more of her employees join herhealth plan, that cost could approacuh $30,000 a year if benefits remain the That sum does not include the provision most troubling to some business owners the idea of taxing health By taxing health benefits, the government, in would discourage employers from providing benefits at all. Some employers may opt to cut all health coveragefor employees, thus facin the 8 percent payroll tax to help fund the government’s insurancr plan.
“It seems counterproductive to tax employersw who are willing to payfor benefits,” said Dan owner of Take One Digital Media, an 8-person multimedia company in Annapolis. Powell pays, on average $4,800 per employee for health insurance. So he would not be impactex by the taxfor now, but coul in the future if he pays more. Some small-business ownersz also fear the unknown. How much will the plan cost, they wonder? House Democrats declined to say how much theirt plan would cost when they unveiled it last The U.S.
Senate, which is drafting its pegs the cost of proposalsat $1

пятница, 2 марта 2012 г.

PR exec pushes social media - San Francisco Business Times:

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“I think many are doing a disservic totheir companies,” said Michael Cherenson, the chair and CEO of the . “Nowq is not the time to hibernate. To be understood, you have to Cherenson is in Jacksonville to kick offthe PRSA’ Sunshine District annual conference PRVille 2009 from June which will focus on the growth of social mediaa and how it should be used by area businesses. “There’s no doubt media has changed,” Cherenson said. “It’sz gone from a passive form of news to butI don’t thinkl traditional media is gone.
This is just another According to a Conference Board reporttthis month, 43 percent of the onlinse community uses social networkinhg sites, which is up from 27 percent a year ago. In a quarter of those users are logginvg in fromtheir workplace, and 22 percent of Twittefr users cite work-related reasons for being on the Web The Conference Board reported. “Social media is here to said Lynn Franco, the director of The Conference Boarsd ConsumerResearch Center, in a preses release. “Online social networking is more than just a fad among theyounger generation.
They’ve become an integralo part of our personal and professional Although the majority of Interne users still use thesw Web sites forpersonal reasons, Cherenson said businesses need to use sociapl networking to energize and interact with their “People are embracing this stuff because it’s cool,” he “But they need to be doingv it for strategic reasons. I encourage people to become a native of all the sociaplnetworking sites.” Cherenson said each social Web site is different, and they each have theirr own benefits depending on the users and who they are tryingt to connect with online.
For example, passivd people who don’t want to do a lot of communicatingbprefer YouTube, active memberws of the online community work well with Faceboojk and Twitter is for those interested in micro-bloggin and short pieces of information, he No matter which Web sites businesses participate in Cherenson said they need to be comfortable with transparency becausr there are some challengew and negative side effectsa to social networking. “It’s like singinfg in the car with the windows wide You have to assume everyone hasa copy,” he “And you have to understand the public you’res trying to serve.
If you don’rt they will either turn you off or shutyou down.” Businesses have to have compelliny content, and they need to be honest, Cherenson It would be easy for someoned to create a fake name and profil to discredit someone, which is why a code of ethicd is more important now than it has ever been, he “Social media is nothing more than trust,” said Peter one of the keynote speakers during PRVillew 2009 on Friday. “Peoples take your review at face Social media outlets do open doorsfor dishonesty, and they provides another way for a compan to make mistakes before a large audience very Shankman said.
But social medisa also provides businesses many opportunities to reach an audiencde and listen to what theyare “Trust in our institutions is Cherenson said. “The business communityu needs to be schooled in communicatiobn and technology by those whounderstand it, so they can effectivelgy use it.”