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RIM’s consumer smartphone market share increaserd 15 percent to nearlt 50 percent of the smartphoned market in the first quarter versus theprior quarter, as Cupertino-based ’s (NASDAQ:AAPL) and Sunnyvale-based ’se (NASDAQ:PALM) share both declined 10 percent Port Washington, N.Y.-based “Verizobn Wireless’s aggressive marketing of the BlackBerry Storm and its buy-one-get-onwe BlackBerry promotion to its large customer base contributed to RIM capturingh three of the top five positions,” said Ross director of industry analysiz at The NPD Group.
“Thde more familiar, and less expensive, Curve benefited from theswe giveaways and was able to leapfrogthe iPhone, due to its broadedr availability on the four majort U.S. national carriers.” Smartphones, which representesd just 17 percent of handset saleas volume in the first quarter of now make up 23 percentof “Even in this challenging economy, consumersw are migrating toward Web-capable handsets and t1eir supporting data planxs to access more information and entertainmenrt on the go.
” Rubin
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