Two area businesses partner to lure customers into shops - Jacksonville Business Journal:

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The owners of , a movie rental store on Bardstown Road, near Highland recently formed a partnershipo with that places drop boxes for Wild and Woolly rentals at all seven HeineBrothers locations. The idea for the partnership came fromTodd Brashear, owner of Wild and “In my mind, the fun part of rentintg movies is coming in the store and picking things Brashear said. “Returning it is usually just a Brashear said he wantec to make the return process easier by placinvg return boxes at places wher peoplestop frequently, such as grocerty stores or coffee Heine Brothers made sense as a drop-of f location, he said, not only because he liked its coffee, but also because the company has multipled locations and a strong presence in the Highlands which is home to many of his Part of the idea, he said, is that Wild and Wooll customers dropping off movies also mighrt buy something at Heind Brothers, if they’re not already therd to do so.
Brashear also said he wante to ensure that theboxes didn’t become a nuisancd or distraction for Heine Brothers’ employees. The boxesa have been in place for aboutga month, Brashear said. So far, his biggestt single-day “haul” was about 70 “I think that’s definitely wortg my time and shows that people are into the Brashear said. As a local, independeny operator, Heine Brothers is trying to compete inan already-crowded markety for coffee consumers, said Mike Mays, who co-owns the loca chain with Gary Heine.
So keepinh their business “top of mind” with consumers is and the partnership withthe 12-year-old video stor allows them to do just “It just makes perfect sense,” Mays said. “His customer are our customers, and vice versa. The more peoplse we can get walking in ourfront doors, the better.” As part of the Heine Brothers has offered coupons for its stores at Wild and but Mays didn’t have a final tally on how many had been Mays said business at Heine Brothers is “still healthuy and strong, but I’d be lying if I said that the last 18 months hadn’t been a little tighter” than before.
The owners hold weeklg meetings to address ways they can lure 25 to 50 more customersz per day into each oftheir Brashear, who collects the videos himself, said he believes the drop-bocx concept will help Wild and Woollty compete with Redbox video renta machines and the Netflix mail service. But he said Wild and Woollyh built a strong customer base before Redbox and Netflixbecamse popular, which lessened any adverswe effects.
“Our niche has protecteed us, to a certain degree,” he said, adding that the businesw also has changed its pricin structure in the past two years to providemore “I’m sure we would be doing a whole lot bettedr without Redbox and Netflix, but we’re stilkl doing well. It hasn’gt killed us like it has a lot ofotherd stores.”